The entry-level Mercedes-Benz was recently revealed at an event in Amsterdam broadcasted on Facebook Live, following a variety of video teasers and images on social that heightened the news. However, hype surrounding the A-Class is warranted, as the vehicle will usher in car-sharing features that could reshape the industry.
As millennials look to alternative options to vehicle ownership, luxury automakers like Mercedes are taking greater measures to combat this. The A-Class is Mercedes’ entry-level vehicle available on a more mass-market scale, which is why it has focused so much on the hype surrounding its launch. The more mass-market consumers are aware of the new car, the more will buy, which parallels the more high-end models whose prestige can carry them.
Even though the vehicle is entry-level, Mercedes has included its newest advanced technologies, the most important being its sharing feature. Through its Mercedes Me application, owners can leave their keys inside the vehicle and allow close family and friends access if they need to borrow the car, whether or not the owner is nearby.
This could be a sign of a major shift towards ride and car sharing, even at the luxury level, in years to come, as automakers look to find their place in the sharing economy
Mercedes also premiered its voice-operated infotainment system with the A-Class and its extended blind spot assistant. The infotainment system was unveiled at CES and allows users complete control over their vehicles through their voice, similar to Amazon’s Alexa and Google Home.
Watch here a video presentation of the new Mercedes-Benz A Class
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