Friday, 9 February 2018

L’Oreal reports healthy 2017

L’Oréal’s 2017 sales climbed +2% year-on-year (at constant exchange rates) to €26 billion. Like-for-like sales were up +4.8% and net profit (excluding non-recurring items) increased +2.8% to €3.7 billion.

The company noted the “strong potential” of its travel retail business, which celebrated its 40th anniversary last year. Group revenue growth was buoyed by e-commerce sales, which rose +33%.

L’Oréal Luxe sales grew by +10.6% on a reported basis with Asia Pacific delivering a double-digit increase. China and travel retail both achieved “particularly good figures”. Sales in the Active Cosmetics division rose by +11.9%, with sales breaking €2 billion.

e Consumer Products division posted +1% growth while Professional Products sales decreased -1.4%.

L’Oréal Chairman and CEO Jean-Paul Agon said: “In a beauty market that pursued its steady growth in 2017, L’Oréal had a good year with sustained sales growth momentum, and robust profits. As announced, the second half accelerated compared with the first, particularly in the fourth quarter with +5.5% like-for-like growth. All the divisions recorded sales growth, especially L’Oréal Luxe which is delivering spectacular growth, particularly in Asia. The Active Cosmetics division achieved more than €2 billion in sales for the first time.

“Growth in the Consumer Products division is being slowed by the continuing difficulties of the American and French markets, while sales in the Professional Products division improved at the end of the year. Today more than ever, L’Oréal can rely on its unique portfolio of powerful and complementary brands, eight of which now have sales above €1 billion.

“As for the geographic zones, the New Markets exceeded more than €10 billion of sales for the first time ever, thanks especially to the dynamism of Asia Pacific. Performance in Western Europe remained solid.

“2017 was especially notable for the accentuation of our digital edge and the strengthening of our positions in two strategic channels. Firstly in e-commerce, where our sales accelerated to reach €2 billion, an increase of +33.6%. Secondly in travel retail, a channel with strong potential, in which L’Oréal celebrated 40 years of presence by strengthening its number one position.


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