Wednesday, 13 September 2017

Ralph Lauren taps Instagram Stories for multichannel fashion show lead-up

U.S. lifestyle brand Ralph Lauren weaved an interactive story leading up to its New York Fashion Week presentation through Instagram, intertwining storytelling with see-now, buy-now, as well as behind-the-scenes content.

from Apparel and accessories – Luxury Daily https://www.luxurydaily.com/ralph-lauren-taps-instagram-stories-for-multichannel-fashion-show-lead-up/
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