Tuesday, 11 July 2017

Charlotte Olympia inks strategic partnership Onward Luxury Group for expansion

Italian Japanese Onward Luxury Group (formerly Gibò) has recently inked a deal with Charlotte Olympia, a British luxury footwear label launched by Charlotte Olympia Dellal in 2008, acquiring a majority stake in the brand. No details were disclosed about the amount of the transaction, nor about the exact value of the stake acquired.

As part of this “strategic partnership”, Onward will put at Charlotte Olympia’s disposal its expertise, its manufacturing facilities and also its distribution network, via the three showrooms located in Milan, Paris and New York, as well as its presence in Japan. OLG also owns footwear manufacturer Iris Shoes, located close to Venice in Italy.

The Italian-Japanese group is a benchmark for the manufacturing and distribution of top-of-the-range labels in Italy, and produces under licence the ready-to-wear and footwear collections for Mulberry, women’s ready-to-wear apparel for Rochas and Antonio Berardi and shoes for Proenza Schouler, Rochas and See by Chloé. Besides Moreau Paris, the group also owns fashion labels Joseph and Jil Sander, while Véronique Branquinho, which closed down last June, is no longer part of the group’s brand portfolio.

Charlotte Olympia Dellal and Bonnie Takhar will continue to hold their respective posts, as Creative Director and President of Charlotte Olympia, wrote the label in a press release.

The label, a winner of the accessories designer prize at the 2015 British Fashion Awards, is very keen on the quality of its products, which are already manufactured in Italy. Charlotte Olympia shoes, with their signature golden spider web on the sole, are inspired by Hollywood glamour, to which they add a contemporary design flavour.

In just a few years, the brand has made a name for itself with a series of collaborations, and is distributed in prestigious international department stores such as Harrods, Bergdorf Goodman, Neiman Marcus, Isetan and Printemps, as well as in 11 monobrand stores worldwide (Mayfair in London, Manhattan in New York, Beverly Hills, Las Vegas, Moscow, Dubai and Bangkok).

The new partnership will allow Charlotte Olympia “to continue to grow, especially on the European and Asian markets”, wrote the label in its press release.

Charlotte Olympia Spring 2017

The post Charlotte Olympia inks strategic partnership Onward Luxury Group for expansion appeared first on CPP-LUXURY.



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